Using Graphics to Maximize Your Business
quality graphics and your business.
Whether your business offers products and services offline or online, high quality graphics can
play an important role. You’ve heard it time and time again, “a picture’s worth a thousand
words,” and that’s true when you opt for high quality graphics.
Let’s first look at offline businesses. How often do you see products that don’t offer some time of
graphic packaging designed to help sell the product, and it works? Consumer testing has shown
that if you have two identical items – one with plain packaging and one with catchy quality
graphics – the latter will sell.
Can you imagine going to the store to buy a bottle of orange juice and all that was on the
packaging were the words “orange juice.” Would you buy this orange juice or would you choose
the one right beside that looked professionally packaged with colorful graphic components that
were attractive and appealing to the appetite?
The automobile industry, communication industry, and food industry all know how important
quality graphics attached to their products are. If the auto industry could sell cars with plain
sheets of paper with just the vehicle facts, do you really think they would go to the cost of
printing those enticing color brochures? They provide them because they work.
get a design here
The examples are endless but you get the idea. The power of quality graphics is even more
evident online. Anyone can sell online as long as they have a computer and an internet
connection. As a result, there has been an explosion of online businesses and a highly
competitive market has evolved. Making sales online is not as simple as one might think.
There’s the high level of competition, the uneasiness that still exists by consumers, and
perception, which all affect whether a visitor decides to complete a purchase. When your
website is perceived as a safe place to shop visitors will buy. The use of graphics can help to
achieve that feeling, and quality graphics will also entice visitors creating a positive buying
experience.
Graphic design is critical to the success of your online and offline business. As a result, you
should leave it to the professionals to create the perfect images for your business, and the
placement of those images. Whatever you do, don’t assume that a little bit of clip art or just any
image will do the job. Thousands upon thousands of businesses before you have failed because
of this one little mistake. Don’t let your business become a statistic.
Does Your Company Marketing Plan Include the Use of Graphic Logo?
Whether your business makes use of direct mail, a website, business cards, newspaper ads, or
a number of other marketing options available to you, without a good plan you may be
disappointed at the inadequate return on investment you receive.
It all begins with targeting your audience so you need to understand who that target market is.
That way you can maximize your ROI. You also need to create brand identity and that’s where
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the use of graphics is important. Does your company have the look of a reputable company that
consumers can depend on?
Do you have a logo? If yes, is that logo doing a good job in identifying your business and
creating brand recognition? If you don’t have a logo or you don’t think it’s creating the branding
effect it should then it’s time to get busy and either design your own logo or have a website
design do it for you.
A few things to keep in mind when creating a logo.
- Consistency is important across everything you do. There should be one logo that is used on
all company correspondence. It’s this consistency that lends itself to branding over time.
- Your logo should be simple and easily identifiable.
– some of the most recognizable logos are a single letter or symbol. Learn from the successful.
- Color is also important and how you use that color is even more important. The color(s) you
use on your logo should compliment other company colors.
Finally, don’t make the mistake that so many small businesses do, and undertake the creation
of your own logo. It’s a big mistake to think that a little zig here and a little zag there and you
have the logo your company will live with for the rest of its days. There are many aspects
involved in creating a successful logo. The quick fix of creating your own logo tends to be a
disaster over time, and you also waste a lot of time.
When a logo is being designed all aspects of your company will be looked at and what it is your
company wants to communicate about itself, including whether the company has a slogan that
should tie to the logo. Logos are highly misunderstood, and not given the full attention they
should.
Your logo can tie all elements of your business together nicely and it can definitely increase
your return on investment when it comes to your marketing plan.
How Exhibition Graphics Can Promote Your Company
If you’re participating at a trade exhibition, it’s important that you stand out against the many
participants. Your competition at the trade show will be at a local, regional, even national level.
You’ll need to convince the potential consumer that your business is the best choice out of all
competition at the trade show. Smart businesses will look to professional exhibition graphic
providers to create that distinction. They have several products that can help you achieve this
distinction:
1. Work with a professional graphics website to create panels and posters, containing your
trademarks, business names, logos, and others exhibition graphics you may want to use. The
experience these companies bring to the table are worth the cost.
2. Promote and display your exhibition message either with a pop up exhibition stand or rollup
banner system. Both methods are easy to set up and tear down, and they are also easy to
transport and store after the event. They generally come in a self contained container and they
take up little room for storage. In just a couple of minutes, they can be up and ready to use.
3. A professional graphics design website who specializes in exhibitions will have the
necessary skills to create posters that contain a slogan relevant to the event. For example, your
posters might reference the date, time, and specific event details for the exhibition. They will be
skilled in producing a product with a message that is relevant to the exhibition event.
4. Whether a free standing area or shell scheme, when an exhibition graphics are well designed
and display units create a professional look, it reflects positively on your company and you
should expect to draw interest from visitors at the exhibition or trade fair.
Trade shows and exhibitions are commonly participated in. In fact, they are one of the best
methods of exposure available to your business. You might consider participation in more trade
shows or exhibitions if you see good results and you see that visitors are converting to paid
customers. Don’t overlook the power of advertising and exhibition graphics in the promotion of
your business and what it is you have to offer.
Since these graphics are highly specialized, it is recommended that you stay with a professional
graphics team and get the finished product that you can benefit from the most. Exhibition
graphics can play an integral role in promoting your company and you can enjoy the long term
benefits.
5 Ways Graphics Can Hurt Your Online Business
A web with no graphics would be a bit like chili without the seasoning! Graphics, photos and
clipart are to your website as spices are to your cooking – enhancing the experiencing and
leaving you with a more memorable experience
However, just as food can be too spicy, there can be too many images on the page ruining the
experience, so you’ll need to find a happy, medium. Too many images can actually turn visitors
away. So what type of graphics will harm more than help your website? Glad you asked. Let’s
have a look at 5 ways graphics can hurt your online business.
Too Large
When images are too large they can be too slow to load and they can also take away from the
text. The purpose of the image is usually to help convey an idea relating to the content. When
the image takes up too much of the screen, the visitor can be distracted missing the purpose of
the site.
Inappropriate
When your website is a business design, you need to focus on the content of your pages and
the overall message they project. You need to ensure the images you use are appropriate and
reflect your business values correctly. If you do not present your image appropriately to the
audience you are targeting it could be more detrimental than helpful.
Poor Quality Images
Using images that are unclear, fuzzy, poorly centered or amateur in other ways will be reflected
in the assumption your business is also amateurish. No images are better than poor quality
images.
Illegal Images
There’s a lot of creative images on the internet and you might do a right click and save without
thinking much about it. The problem is that if you use these images on your website and you
may find yourself facing copyright infringement. Use only those images that are royalty free
unless you have permission to use others.
Ignoring the Use of the ALT Tag
Many people ignore the ALT tags, not realizing just how important it is. The alt tag is like a free
sign to your website. Without the use of the ALT tag, your website is at a disadvantage for
visitors and you will also be non-compliant when it comes to web standards.
Knowing how graphics can hurt your website as well as help your website will help you to build
your website in a manner that keeps your visitors interested in what your website has to offer.
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